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Consumer Health · OOH· for Johnson & Johnson

Band-Aid

"An image that packs a punch."

The brief

Crafted for Johnson & Johnson's flexible fabric Band-Aids, this print and outdoor campaign — showcased in Dubai — proved that an image can pack a powerful punch, literally. The ad became one of the most reposted of all time, featured on over 300 blogs and online creative magazines.

Band-Aid cover