Neurology · DTC / OOH· for AbbVie
Botox Migraine / FIFA World Cup
"It's not just a headache."
The brief
Launched around the FIFA World Cup 2026, the Botox Chronic Migraine campaign reframed the condition by drawing a parallel to the sport's biggest stage: 'It's not just a game. It's not just a headache.' Stadium-scale OOH, a YouTube Masthead takeover, and matchday placements drove patients to talk to their doctor about treatment options at treatchronicmigraine.com.
