"TagrisSO I can."
To celebrate TAGRISSO's 10-year milestone, AstraZeneca launched the brand's first-ever consumer campaign. Built around the idea 'TagrisSO I can,' the work reframed treatment as a pathway to the moments that matter most, helping patients connect the therapy to the lives they want to keep living. Grounded in real patient stories, the campaign raised awareness of EGFR biomarker testing and targeted treatment options for lung cancer through TV, digital, social, audio, and print.