HHS

The US Department of Health and Human Services sought an agency to lead a national campaign tied to its 'Make America Healthy Again' (MAHA) initiative, with the first focus on raising awareness about diabetes risk and the role of ultra-processed foods. Davie Diabetes & The Processed Posse are a twisted cast of parody mascots that reveal the real harm behind UPFs — bold, behavior-change messaging that motivates people to eat healthier.